artforum.com

advertising opportunities

artforum.com provides access to its exclusive audience via banner advertising. Please note that certain advertising placements are limited to galleries only and are stated as such. All advertising is sold monthly or annually.

HOMEPAGE

The most visited page on the site.

A highly visible advertising placement above the fold.

MINI BANNER: top left corner parallel with the Artforum logo.
234w x 60h pixels

SOLE SPONSORSHIPS

Scene & Herd, News, Critics’ Picks, Previews, and In Print; includes ownership of multiple banners offered below. Gallery buttons appear on all pages except Artguide.

SCENE & HERD: The Artforum Diary

The award-winning art-world social diary and most-read section of the site.

Four prominent advertising placements.

ABOVE THE FOLD:

MINI BANNER: top left corner
234w x 60h pixels
MINI SKYSCRAPER: left side of page
160w x 240h pixels

INTEGRATED INTO EDITORIAL:

BANNER A
600w x 155h pixels
BANNER B
600w x 50h pixels

NEWS

Essential and current international art news.

Two highly visible advertising placements, both above the fold.

MINI BANNER: top left corner
234w x 60h pixels
MINI SKYSCRAPER: left side of page
160w x 240h pixels

CRITICS’ PICKS

Reviews of gallery and museum shows — what to see now around the world.

Two highly visible advertising placements, both above the fold.

MINI BANNER: top left corner
234w x 60h pixels
MINI SKYSCRAPER: left side of page
160w x 240h pixels

PREVIEWS

Noteworthy upcoming international museum exhibitions.

Two highly visible advertising placements, both above the fold.

MINI BANNER: top left corner
234w x 60h pixels
MINI SKYSCRAPER: left side of page
160w x 240h pixels

IN PRINT

Highlights and table of contents from Artforum’s current issue.

Two highly visible advertising placements, both above the fold.

MINI BANNER: top left corner
234w x 60h pixels
MINI SKYSCRAPER: left side of page
160w x 240h pixels

FILM

A new column dedicated to film: art-house retrospectives, indie releases, DVDs, books on cinema.

Two highly visible advertising placements, both above the fold.

ABOVE THE FOLD:

MINI BANNER: top left corner
234w x 60h pixels
MINI SKYSCRAPER: left side of page
160w x 240h pixels

INTEGRATED INTO EDITORIAL:

BANNER A
600w x 155h pixels
BANNER B
600w x 50h pixels

500 WORDS

A regular interview column in which artists, architects, filmmakers, scholars, and others discuss current projects.

Two highly visible advertising placements, both above the fold.

ABOVE THE FOLD:

MINI BANNER: top left corner
234w x 60h pixels
MINI SKYSCRAPER: left side of page
160w x 240h pixels

INTEGRATED INTO EDITORIAL:

BANNER A
600w x 155h pixels
BANNER B
600w x 50h pixels

VIDEO

Videos chosen by Artforum.com editors.

Two highly visible advertising placements, both above the fold.

ABOVE THE FOLD:

MINI BANNER: top left corner
234w x 60h pixels
MINI SKYSCRAPER: left side of page
160w x 240h pixels

ARTGUIDE

Interactive guide to exhibitions and events around the world, including galleries, museums, art fairs, and auctions. And EAT & SLEEP an essential component of Artguide offering international restaurant and hotel recommendations.

Artguide banners are available individually. Artguide does not include the square gallery buttons found vertically on the right-hand side of the site.

Four highly visible advertising placements:

ABOVE THE FOLD:

MINI BANNER: top left corner
234w x 60h pixels
MINI SKYSCRAPER: right side of page
120w x 240h pixels

BELOW THE FOLD: (partially or completely)

MINI SKYSCRAPER: right side of page
120w x 240h pixels
MINI SKYSCRAPER: right side of page
120w x 240h pixels

FOR GALLERIES ONLY

Persistent placements on every site page with the exception of Artguide and Eat & Sleep.

LARGE ROTATING BUTTON: top right corner
110w x 110h pixels
SMALL ROTATING BUTTON: right-hand side of page
80w x 80h pixels

We do not accept animations for gallery buttons as
they already rotate on the page.

THE ARTFORUM.COM NEWSLETTER

Highlights recently published editorial coverage, synthesizes the latest news and provides the most succinct analysis of what's going on in the world of contemporary art.

Two highly visible advertising placements.

Flash (SWF) not accepted for any newsletter placement. JPEG, PNG, GIF creative only.

HALF BANNER
234w x 60h pixels
LEADERBOARD
728w x 90h pixels

SPECIFICATIONS

RGB colorspace.
72 dpi max actual size.
No looping restrictions.
All GIF animations must have at least a 3 second delay between
frames.
We accept standard JPEG, PNG, GIF (animated & static) as well as Flash (SWF) files.
Please provide an ad tag (URL) all ads.
For Flash (SWF) files, please refer to the guidelines below.

Flash (SWF) Specifications

512k max physical file size.
RGB colorspace.
72 dpi max actual size.
If audio/video is a part of the advertisement, the audio/video component should only be activated by end-user initiation.
The final Flash (SWF) file should be self-contained and not rely on outside includes/resources.
We highly recommend that all Flash (SWF) files that are submitted to us use the industry standard getURL() method for handling links in the ad. Using the getURL() allows us to ensure more accurate tracking of ad performance via our ad system. Technical details on how to properly implement geURL() scripting in your ad are provided on Adobe‘s/Macromedia’s website.
If you do not have the capability to implement the getURL() method, all links/URLs should be embedded/hard-coded in the Flash (SWF) file.
To avoid compatibility issues, we recommend you make sure the Compress Movie option is unchecked when exporting/saving the Flash (SWF) ad.
All Flash (SWF) ads should be accompanied by a non-animated backup ad in JPEG or GIF format in case of difficulties encountered with the Flash (SWF) file.

Rich Media Ad (HTML, dHTML or other non-standard digital elements)

We welcome the opportunity to place special/non-standard formats, but they must be cleared for compatibility with our tech department prior to ad launch to assure a smooth launch of your campaign.