artforum.com

audience


artforum.com expands the editorial excellence of Artforum magazine by providing compelling and insightful art news, reviews, and information online. In addition to selected excerpts from the magazine, artforum.com has a host of Web-exclusive features, including its widely read diary Scene & Herd, as well as news and reviews that are updated each weekday. As a result, the site has become an essential resource for a growing art-world audience that is sophisticated, engaged, and poised to spend.

The artforum.com audience is:

58% male; 42% female

60% earn $50,000+; 35% earn $100,000+
73% between 25 and 44; 50% between 25 and 34
89% have completed college; 60% have done postgraduate work

81% regularly attend exhibitions and performances
74% attend the latest films
63% travel frequently
55% make art

81% plan to take a vacation
74% eat out regularly
52% will purchase art
51% intend to purchase furniture
48% anticipate making a financial investment
36% will likely visit a spa
34% plan to purchase a computer

1 out of 2 visitors comes several times a week if not every day
70% consider the site essential
84% describe the site as smart
90% are likely to recommend artforum.com to a friend