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FULL PAGE
TRIM: 10 1/2" x 10 1/2" (26.7 cm x 26.7 cm)
BLEED: 10 3/4" x 10 3/4" (27.3 cm x 27.3 cm)
LIVE: 9 1/2" x 9 1/2" (24.2 cm x 24.2 cm)
HALF PAGE
Vertical
9 3/4" h x 4 1/2" w
24.7 cm h x 11.4 cm w
HALF PAGE
Horizontal
4 3/4" h x 9 1/4" w
12.1 cm h x 23.5 cm w
QUARTER PAGE
Square
4 3/4" h x 4 1/2" w
12.1 cm h x 11.4 cm w
QUARTER PAGE Horizontal
2 1/4" h x 9 1/4" w
5.8 cm h x 23.5 cm w
ARTFORUM NO LONGER ACCEPTS FILM.
PRODUCTION SPECIFICATIONS:
ARTFORUM is printed on a web offset press, using a 4-color (cyan, magenta, yellow, black) halftone separation process. Bleed size is 10 3/4 x 10 3/4" (27.3 x 27.3 cm). Trim size is 10 1/2 x 10 1/2" (26.7 x 26.7 cm). Live area is 9 1/2 x 9 1/2" (24.2 x24.2 cm). Text should be no closer than 1⁄4" from the edge of the cut page (not the bleed). Full-bleed size is 10 3⁄4 x 10 3⁄4" (27.3 x 27.3 cm). Improperly sized material may be altered at Artforum’s discretion. Artforum only accepts digital files for direct-to-plate output. We no longer accept film.
We strongly prefer QuarkXpress* files supplied on Macintosh disks (must include all necessary fonts; must also include grapics/logos/pictures in TIFF or EPS formats at sufficient resolution**). We will also accept InDesign, Illustrator EPS, or PDF*** files. All files must be accompanied by a proof. Artforum will only accept the following digital dot proofs for color matching or tone: PolaProof, Kodak Approval, Fuji Final Proof. Artforum will not assume responsibility for color matching any other type of proof. A digital dot proof is not required for black-and-white ads; please provide a proof for layout confirmation.
*Artforum does not accept QuarkXpress Passport files. Please remove all multi-lingual extensions before submitting.
**Images: 300 dpi at 100%. Lineart: 600 dpi at 100%.
***If sending PDFs please contact Artforum advertising for an Acrobat job options file.
DESIGN
When supplying photographic material for design purposes, please provide sharp 4 x 5" (or larger) transparencies or 8 x 10" (or larger) prints. Artforum is not responsible for clarity of reproduction from smaller transparencies or prints. All copy for typesetting can be faxed or e-mailed to the New York office. PDF proofs will be faxed or e-mailed for approval. Artforum does not supply color proofs.
COLOR SPECIFICATIONS
Artforum is printed in CMYK color. We use the Pantone process-color simulator to convert pms colors to process colors. Artforum is not responsible for any change of color due to conversion. Additional colors such as metallics and flourescents are available at Artforum’s discretion for full-page ads. The charge for additional colors is $600. All images other than 4-color must be supplied in b&w. Full-bleed grays over 50% are prone to streaking.
CLOSING DATE & COPY DEADLINE
Published 10 times per year, September 1 through June 1. Closing date for reservations: 6 weeks prior to date of publication. Deadline for material: approx. 5 weeks prior to publication. Send all advertising materials to the New York office by an overnight or 2-day courier service. Do not send advertisement material by regular mail.
Production charges will apply to improperly submitted materials.
PLEASE CONTACT KALIN ELLIS WITH ANY PRODUCTION INQUIRIES.
