Please contact Micaela Houtkin for rates and any production inquiries.

DIRECT-TO-PLATE

Artforum is printed on a web offset press, using a 4-color (cyan, magenta, yellow, black) halftone separation process. For full page and spread, text should be no closer than 0.25" to the edge of the cut page (not the bleed). Improperly sized material may be altered at Artforum’s discretion. Artforum only accepts digital files for direct-to-plate output. We no longer accept film.

We strongly prefer Adobe InDesign files (must include all necessary fonts; must also include graphics/logos/pictures in TIFF or EPS format at sufficient resolution). We will also accept Illustrator EPS or PDF files.

DESIGN

When supplying photographic material for design purposes, digital images should be at least 300 dpi at 100%. All copy for typesetting can be e-mailed to the New York office. PDF proofs will be e-mailed for approval. Artforum does not supply color proofs. Artforum is not responsible for incorrect text knockout and overprint settings in files supplied by advertisers.

COLOR SPECIFICATIONS

Artforum is printed in CMYK color. We do not accept PMS. All files must be submitted in CMYK. No RGB, LAB, or embedded color profiles will be accepted. Artforum is not responsible for any changes in color conversion to CMYK. All images other than 4-color must be supplied in black and white. We do not recommend using rich or registration black color build for fine lines such as text, as minor variation in plate registration can cause color misalignment. Use 100% black only for text.

COLOR PROOF

Artforum recommends providing a color proof for the most accurate color matching. The preferred proof is Epson, calibrated for SWOP 3 profile, including color bars showing that the device producing the proof is properly calibrated. Artforum does not accept original art. Please contact us for vendor referral to output a proof.

GENERAL

Artforum reserves the right to decline any advertisement. In the event of an error, Artforum’s liability shall not exceed the cost of the space occupied by the error. The publisher is not liable for delays in delivery, for nondelivery, or for any condition affecting production or delivery in any manner. Artforum is not responsible for any color matching discrepencies in the absence of a color proof.

artforum.com expands the editorial excellence of Artforum magazine by providing compelling and insightful art news, reviews, and information online. In addition to selected excerpts from the magazine, artforum.com has a host of web-exclusive features, including news and reviews that are updated each weekday. As a result, the site has become an essential resource for a growing art-world audience that is sophisticated, engaged, and poised to spend.

artforum.com has over 3.4 million users from all over the world, averaging 7.8 million pageviews per year. In addition to artforum.com, find us on Instagram, Twitter, and Facebook.

Artforum offers three weekly newsletters—each of which is delivered to an engaged audience of over 82,000 recipients—and two monthly newsletters sent to 120,000 recipients. Each newsletter includes three banner positions, all of which can be static or rotating.

We offer advertisers access to @artforum’s Instagram audience of more than 1,250,000+ followers in the form of paid partnership posts.
See examples of sponsored standard, carousel and video Instagram posts.

Please contact serena@artforum.com for digital advertising rates and any production inquiries.