Please contact Leah James for rates and any production inquiries.

---

DIRECT-TO-PLATE

Artforum is printed on a web offset press, using a 4-color (cyan, magenta, yellow, black) halftone separation process. For full page and spread, text should be no closer than 0.25" to the edge of the cut page (not the bleed). Improperly sized material may be altered at Artforum’s discretion. Artforum only accepts digital files for direct-to-plate output. We no longer accept film.

We strongly prefer Adobe InDesign files (must include all necessary fonts; must also include graphics/logos/pictures in TIFF or EPS format at sufficient resolution). We will also accept Illustrator EPS or PDF files.

DESIGN

When supplying photographic material for design purposes, digital images should be at least 300 dpi at 100%. All copy for typesetting can be e-mailed to the New York office. PDF proofs will be e-mailed for approval. Artforum does not supply color proofs. Artforum is not responsible for incorrect text knockout and overprint settings in files supplied by advertisers.

COLOR SPECIFICATIONS

Artforum is printed in CMYK color. We use the Pantone process-color simulator to convert PMS colors to process colors. Artforum is not responsible for any change of color due to conversion. Additional colors such as metallics and fluorescents are available at Artforum’s discretion for full-page ads. The charge for additional colors is $900. All images other than 4-color must be supplied in b&w. All full-bleed grays are prone to streaking.

COLOR PROOF

Artforum can only guarantee color matching when a color proof is provided to the following digital dot proofs: PolaProof, Kodak Approval, Fuji Final Proof. Artforum will not assume responsibility for color matching to any other type of proof. A digital dot proof is not required for black-and-white ads. Original art will be accepted only at customer’s risk.

GENERAL

Artforum reserves the right to decline any advertisement. In the event of an error, Artforum’s liability shall not exceed the cost of the space occupied by the error. The publisher is not liable for delays in delivery, for nondelivery, or for any condition affecting production or delivery in any manner. Artforum is not responsible for any color matching discrepencies in the absence of a color proof.

artforum.com expands the editorial excellence of Artforum magazine by providing compelling and insightful art news, reviews, and information online. In addition to selected excerpts from the magazine, artforum.com has a host of web-exclusive features, including news and reviews that are updated each weekday. As a result, the site has become an essential resource for a growing art-world audience that is sophisticated, engaged, and poised to spend.

artforum.com has over 2.3 million users from all over the world, averaging 7 million pageviews per year. Our readers also stay connected through our many social media outlets.

Our monthly Newsletter and weekly Dispatch are delivered to the inboxes of our loyal audience: over 130,000 registered users of artforum.com.

Please contact Emma Weinman or our NYC office for rates and any production inquiries.