EIKO ISHIOKA IS AN ART director; a pioneer traveling in big commerce. Her book Eiko by Eiko, published here last fall by Callaway Editions, Inc., New York, in association with Kyuryudo Art Publishing Co. Ltd., Tokyo, presents a survey of her work through all of mass media. The book includes over 2,000 color illustrations, and introductions by Akira Kurosawa, film director; Hiroyuki Itsuki, novelist; Seiji Tsutsumi, chairman of the Seibu group; Issey Miyake, fashion designer; Kenji Sawada, singer and performer; Takeo Nagasawa, advertising writer; Yoshiaki Tono, art critic; Haruki Kadokawa,