
“General Idea: Broken Time”
Whether staging satiric beauty pageants to crown a “Miss General Idea,” covering art and punk rock in their great magazine FILE (1972–89), or lambasting the mass media’s stereotypical treatment of artists (most memorably in their 1984 video Shut the Fuck Up), Canadian collective General Idea challenged authority and queered heteronormative identity with a blend of humor, eroticism, and expertly styled artifice. The trioAA Bronson, Felix Partz, and Jorge Zontalwere active from 1969 to 1994, when Partz and Zontal died of AIDS-related illnesses. In the