Coco Romack

  • picks October 02, 2020

    Jonathan Lyndon Chase

    The viral ascendance of Atlanta rapper Lil Nas X’s SoundCloud-born breakout “Old Town Road,” a hip-hop production dyed with Western clichés, rode a resurgent fascination with rodeo aesthetics that permeated pop culture. Largely propelled by Black musicians such as Solange and Megan Thee Stallion, the “yeehaw agenda” (a phrase coined on Twitter in 2018 by the content creator Bri Malandro) stirred a media-wide discourse about the conservative, racialized gatekeeping of country culture that controversially resulted in the removal of Nas X’s hit from Billboard’s genre-specific chart. In a new