
the United Colors of Benetton
MOST ADVERTISING THAT FIXES itself like barnacles to the outsides of buses is of the Jordache, Bud, or Virginia Slims variety. In the wake of the ruthlessly upscale “redevelopment” of New York’s housing stock, some ads now feature bodacious young women lying belly down before high rises reduced to the scale of gigantic vibrators. But lately something new has been added to such reinforcements of the national appetite for youth, luxury, and officially sanctioned vice. Buses now contain ads that double as political messages. The photographer Oliviero Toscani has produced the most extraordinary of