
CLOSE-UP: UNSUSTAINABLE DESIGN
“‘NOTHING BETTER than a touch of ecology and catastrophe to unite, to unite the social classesexcept perhaps a witch-hunt.’ I think that’s exactly where we start. Why don’t you take that line . . .” a woman suggests to her companion. He then begins reading to her from an essay that, we learn, was written by theorist Jean Baudrillard for distribution at the 1970 International Design Conference in Aspen, Colorado (IDCA). Speaking on behalf of a French delegation, Baudrillard attacked the theme of the conference, “Environment by Design,” eviscerating the environmental movement for its complicity