John Irwin

  • Ars Longa, Pecunia Brevis

    ARTFORUM WAS INTENDED to fill a need for public exchange among West Coast artists. We hoped to address the continuing suspicion and mistrust between artists and those who, in one way or another, support them. I was working for a printer and had an opportunity to establish a publication that might discuss both the creation and commerce of art: hence the magazine and the name Artforum. It was quickly accepted. In the beginning readers even seemed to overlook its shortcomings in order to get the exchange they needed.

    At first, there was a staff of one. I wangled articles from wherever I could,