Mark Borthwick

  • Mark Borthwick, photograph for Bless, 2000.

    Mark Borthwick

    IN THE 1990s, I worked in Paris with the designers [Hussein] Chalayan and [Martin] Margiela, people who were explicitly shying away from photographic documentation and from “personality” or “celebrity”—and from the idea of perfection of any kind. Doing a story about Bless or Margiela or Susan Cianciolo was exciting because 90 percent of people didn’t even know who they were. That didn’t exist anywhere else.

    I shared that sensibility, and it was a truly liberating idea: Nobody knows who you are, which encourages you to really listen to the self. Ironically, that kind of individual voice is