
Mathieu Mercier
Mathieu Mercier’s AAA, 2002, a backlit wall-mounted sign in which the title’s three letters become smaller from left to right, looks like the scream of a cartoon character plunging off a cliff. The text’s off-kilter font is a superimposition of two opposing styles: the hard-edged geometry characteristic of Theo van Doesburg and a flowing, fanciful script developed by New York typographer Edward Benguiat in the ’70s. A strategically contrived hybrid of design philosophies, AAA is a succinct introduction to this young Parisian’s practice and an appropriate piece to kick off his first solo show in