Petra Collins

  • Petra Collins, editorial photograph for “Printed Matter,” Elle, August 2015.

    Petra Collins

    I THINK ADVERTISING is actually a lot more open than it used to be. The artists involved have more creative freedom because the consumer is looking for something new—a new kind of authenticity.

    I’m in a good position where I can do commissions that pay my bills; advertorial or fashion jobs allow me to go off and do my “art” photography, but they have also creatively informed my other work, which focuses on portraits of girls and women. And I enjoy doing it; I’m lucky that I’m often able to cast my own people or choose my own lighting for commercial projects. I cast a Calvin Klein and Opening