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General Idea, Self-Portrait, ca. 1970, color photograph, 8 x 10".
General Idea, Self-Portrait, ca. 1970, color photograph, 8 x 10".

Curated by Beatrix Ruf

The three artists who made up General Idea—Felix Partz, Jorge Zontal, and AA Bronson—collaborated for twenty-five years after coming together in 1969 in Toronto. With Partz’s and Zontal’s deaths from AIDS in 1994, GI ceased to exist, but the past half decade has seen a surge of interest in the group’s early queer promotion of media art—an unholy pairing of Pop and mail art imbued with dark visions of s/m and fascism. This show, which incorporates a touring exhibition of GI editions, focuses on the group’s media work, from FILE Megazine to AIDS wallpaper, and reunites pieces from the late “Mondo Cane” and “Placebo” series of sculptures. Bronson is working closely on the project with curator Beatrix Ruf, so this exhibition of some three hundred works should be definitive.

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