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March 1995, the Day I Experienced Love at First Sight: There should be a whole division of Hallmark for cards about love at first sight, but when Janieta Eyre takes that line for the title of a work from 1999, the most romantic thing in the photograph is a panel of rose-patterned print, maybe a textile, probably wallpaper. Before this backdrop stands the artist. She is formally linked to parts of her surroundings, though not to the roses: The shape of the watch she wears on a chain around her neck is echoed by a large segmented white circle, like the wheel of a ship, drawn on a flat square of black above her head; the broad black-and-white checks of her skirt are picked up by a straight-edged vertical slice of black-and-white bars at the left. In a parody of a pince-nez that makes her look a little prim, Eyre holds, mounted on a rod, a card on which have been drawn two sets of eyes, plus an odd one out. These eyes hide her own—so that, in a picture about love at first sight, the subject cannot see.
The carefully artificed self-portraits in Eyre’s recent show place her among the growing number of women photographers who are following in the wake of Cindy Sherman, but she distinguishes herself from these others through her images’ heightened theatricality. Not that Sherman’s photographs aren’t theatrical— they are—but her earlier work addresses the modern world (even if through the scrim of the movies and the media), and her later photographs are insistently physical, steeped in the organic processes of body and psyche. Eyre, on the other hand, likes geometric abstraction. The space in her images is shallow and frontal, usually defined by a single, stage flat–like backdrop. This flat is often covered with some kind of pattern, like the bars and the grid of roses in Love at First Sight, or the eye-popping lattice of little red-and-white lozenges in Two Pages from My Diary, 1998. (Actually, the lozenges fill only the upper half of the panel; the lower half is papered in green and white pinstripes.) Sandwiched between these visually assertive surfaces and the camera is the artist, who usually stands directly facing us. Sometimes her clothes blend in with the backdrop, as if her body were shaped by its patterns. Elsewhere her fashion choices are more aggressively eccentric, but even then her fondness for loudly printed fabrics is of a piece with her taste in decor.
The repetitive structures of the patterns in these large-scale photographs— high-contrast black-and-whites, jarringly bright C-prints—are duplicated in Eyre’s treatment of her own body, which she habitually doubles or triples, presumably through the use of double exposure. She shows us twins, often standing in the same poses. Part of the effect of all this— the submission of figure to ground, the stiff, hieratic frontality, the doppelgänger devices—is a sense of the erasure of individuality, which is what you might expect from an artist who has said “Identity is something which belongs to everyone else,” and “I think of each of my images as a kind of burial.” But the images also pull in another direction: Eyre’s gawky, stubbornly resistant stances; the intimation of carefully calculated and equally carefully unexplained narratives conveyed by her costumes, props, and titles; and a certain spiky wackiness to her imagination suggest not so much identity lost as identity hidden. “I think of my body as a disguise,” Eyre has also said, and in this context we think again of her cardboard pince-nez: Does it blind her, or does it just keep us from looking in?
—David Frankel

![Cover, top row, left to right: Bruce Nauman, Anthro/Socio (Rinde Facing Camera) [detail], 1991, six videodisc players, six color monitors, three video projectors, and six video discs, dimensions variable. Installation view. Daniel Martinz, Museum Tags: Second Movement (Overture) or Overture con Claque— Overture with Hired Audience Members (detail), 1993, metal visitor tags, 1¼ x 1" each. From the 1993 Whitney Biennial. Robert Gober, Untitled (detail), 199597, mixed media, dimensions variable. Matthew Barney, Cremaster 4 (detail), 1994, production still from a color video transferred to 35mm, 42 minutes 40 seconds. Photo: Peter Strietmann. Second row, left to right: Gabriel Orozco, Pinched Ball (Pelota ponchada) [detail], 1993, Cibachrome print, 9 x 13¼ ". Andreas Gursky, Chicago Mercantile Exchange (detail), 1997, color photograph, 70⅞ x 94½". Jeff Wall, A Sudden Gust of Wind (After Hokusai) [detail], 1993, Cibachrome transparency, aluminum display case, and fluorescent light, 90¼ x 12' 4½ ". Cindy Sherman, Untitled (detail), 1994, Cibachrome print, 44 x 30". Vanessa Beecrof, US Navy SEALs, 1999. Performance view, Museum of Contemporary Art, San Diego. Photo: Todd Eberle. Tableau vivant by Jack Smith (detail), ca. 1957/1997, uncropped color photograph printed from a 2¼ x 2¼" negative taken with a reflex camera. Francis Francine. The Plaster Foundation, New York. Third row, left to right: Elizabeth Peyton, Blur Kurt (detail), 1995, oil on Masonite, 14 x 11". Charles Ray, Puzzle Bottle (detail), 1995, painted wood in glass bottle, 13' x 4" diameter. Cady Noland, Untitled, 1989, scaffolding, beer, car parts, and basket. Installation view. Photo: Michael Olijnyck. Monique Prieto, AM Safety Zone (detail), 1999, acrylic on canvas, 72 x 96". Jeff Koons, Puppy (detail), 1992, live flowers, earth, wood, and shell, 39 x 16 x 21'. David Reed, #332 (detail), 199394, oil and alkyd on linen, 26 x 110". Bottom row, left to right: Mike Kelley, Dialogue #2 (Transparent White Glass/Transparent Black Glass) [detail], 1991, blanket, stuffed animals, and cassette player, 74 x 49 x 11". Seydou Keïta, untiled, ca. 1954, black-and-white photograph. Pipilotti Rist, Let me sip your ocean (detail), 1995–96, video installation. Sigmar Polke, Gärtner (Gardener) [detail], 1992, acrylic on synthetic fabric, 114¼ x 114¼". Todd Haynes, Velvet Goldmine, 1998, production still from a color film in 35mm, 127 minutes. Brian Slade (Jonathan Rhys Meyers). Photo: Peter Mountain. Robert Mapplethorpe, Self-Portrait (detail), 1978, black-and-white photograph. The Estate of Robert Mapplethorpe, New York.](https://www.artforum.com/wp-content/uploads/2008/05/coversmall_large-15.jpg)