Since 1967 many artists have made the word once more central to their work. Promoted by the earliest exponents of Conceptual Art, who reserved a key role for language just as the Renaissance painters proposed back in the fifteenth century on the theme of the Annunciation, in their zeal to make Art a thing of the mind. The idea, thinking about language, a questioning of art itself, socially codified sign systems and communication were a source of inspiration for artists who identified with this movement. These artists place writing and language at a higher hierarchical level than the visual arts focussing for the most part on the image, the figure and representation. Formal aesthetic concerns are not their thing, there is no preference for art that is gentle on the eye. In so doing, for these heirs of Marcel Duchamp, what needs to be taken into consideration is the idea conveyed by the artwork.
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