Art Basel is suing Adidas for distributing one thousand free pairs of limited-edition sneakers featuring Art Basel’s trademark during a promotional event at its Miami fair last year, David Ovalle of the Miami Herald reports.
In a federal lawsuit filed this week in South Florida US district court, the contemporary art fair company said that the sneaker giant did not have permission to stitch the words “Art Basel” to the tongue of its EQT shoe. Art Basel also said the sneaker “deliberately misrepresents an association, show partner, sponsorship or other affiliation” between the two companies.
While Adidas did not make any profit from the shoes at the time, the special-edition sneakers are now being sold on eBay, with some fetching up to $250. According to Joseph Englander, the legal representative for Art Basel Miami, the fair is demanding that Adidas destroy all remaining shoes and pay damages for “diluting” its trademark.