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Artist Mark Bradford Collaborates with ICA Los Angeles on New Visual Identity

The Institute of Contemporary Art in Los Angeles has unveiled a new logo and visual identity designed with LA-based artist Mark Bradford. Bradford was chosen unanimously by the museum on the occasion of the venue’s name change (it was formerly known as the Santa Monica Museum of Art) and its plans move to a new site in LA’s downtown arts district. The new museum, designed by Kulapat Yantrasast of the architectural firm wHY, will feature a garden, indoor/outdoor café, expanded gallery spaces, and an educational center.

The museum’s new visual identity, based on poster designs by the local Colby Poster Printing Company, already familiar to many of the city’s denizens, “captures the spirit of ICA LA and conveys a sense of place, but also provides immense inspiration as we envision our new identity and home. We are thrilled to collaborate with our longtime friend and colleague as the museum embarks on this exciting chapter,” said the ICA LA’s executive director, Elsa Longhauser.

Bradford, a recipient of a MacArthur grant in 2009, will also represent the United States at the 2017 Venice Biennale. In the April 2008 issue of Artforum, critic Michael Wilson wrote of the artist’s 2008 exhibition “Nobody Jones,” at Sikkema Jenkins & Co. in New York, stating, “Bradford’s work represents LA as a site of diverse circumstances and peoples that often appear mutually exclusive but somehow negotiate a coexistence.”