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British Museum Calls the 2015–2016 Year Its Most Successful Ever

The British Museum announced on Friday that its annual review found that the 2015–2016 year, during which the institution welcomed nearly 6.9 million visitors and catered to a digital audience of more than 40 million, was the museum’s most successful ever.

The museum was the most visited attraction in the UK for the ninth year in a row. Richard Lambert, chair of the British Museum’s board of trustees, said, “This year the British Museum has proved once again it is a museum for London, the UK, and the world with a diverse program onsite, offsite, and online.”

Highlights of the report include: 7.7 million people in the UK viewed works from the museum’s collection through programming that was held outside of London; 259,000 students visited the institution; 4,500 objects went on display digitally via the Google Cultural Institute; 3,000 items were loaned to about 170 venues; more than 2,000 works were loaned to institutions outside of the UK; and its most popular free exhibition featured a display of a mummified crocodile, which drew 183,287 visitors.

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