Christie’s has announced that it will open a new 5,400-square-foot, two-story flagship location in Beverly Hills as a response to the growing demand among Los Angeles–area collectors for greater access to buying and selling opportunities, fine-art advisory and appraisal services, private selling exhibitions, and art-related estate- and wealth-management services.

Chief executive officer Guillaume Cerutti said, “The expansion of our West Coast footprint is a key growth initiative for Christie’s in 2017.” He added, “With its vibrant community of major collectors, artists, tastemakers, and cultural institutions, Southern California has been an important market for Christie’s for nearly four decades and is now one of our most active regions for new buyers. With this new flagship, we are opening our doors to even greater engagement with LA’s vibrant arts community and creating a dynamic convening space for both emerging and established collectors.”

The Los Angeles–based firm wHY will design the new space, located on North Camden Drive near the corner of Wilshire Boulevard. The building’s exterior will be pearlescent white aluminum, and its interior will feature offices, spaces for exhibitions, social events, and educational programming, as well as a 1,400-square-foot outdoor event space.