Developer Seeking to Lure Galleries into Zaha Hadid–Designed Complex in New York’s Chelsea Neighborhood
Greg Gushee, the executive vice president of Related Companies, the entity responsible for the Zaha Hadid–designed condos at 520 West Twenty-Eighth Street in the Chelsea neighborhood of Manhattan, is seeking to lure fifteen galleries to ground-floor spaces being built around the complex, writes Anny Shaw of the Art Newspaper. Due to the high cost of rent in Chelsea, many galleries are relocating to Tribeca or the Lower East Side.
Gushee’s plan is to initiate a new kind of gallery concept, where exhibition spaces are integrated into all manner of facility, such as bars, cafés, storage companies, and concierge services. “It is a completely new-to-market concept that [will] allow domestic and international galleries to showcase their collections while we take care of all of the mundane details,” says Gushee.
Paul Kasmin has already agreed to take part. The art dealer, who currently has three galleries in Chelsea, will open a 5,000-square-foot space in the complex. Kasmin will also open up a smaller space in the High Line Nine, a grouping of galleries located beneath the High Line elevated park. The Twenty-Eighth Street galleries are scheduled to open this spring, while nearby stand-alone spaces, in addition to the High Line Nine, will be finished later in 2017.