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One of the Dia Foundation’s locations in Chelsea, Manhattan. Photo: Don Stahl.

Dia Announces $78 Million Campaign to Revitalize Its New York Galleries

The Dia Art Foundation announced today that it is planning to upgrade and expand its main spaces in the Chelsea neighborhood of Mahattan and in Beacon, New York; to reopen its SoHo location; and to renovate two landmark installations by artist Walter De Maria as part of a new multiyear initiative to advance the organization’s program. Dia has already raised 80 percent of the $78 million in funds needed to support the refurbishment of its sites and bolster its endowment.

“Dia’s programming and, in turn, the constellation of presentation spaces and sites we’ve created to support it, have arisen in response to the vision and needs of our artists,” said Nathalie de Gunzburg, chairman of the board of trustees at Dia. “While our plan is appropriately modest in terms of architecture and edifice, it is highly ambitious in terms of providing us with the physical and financial resources we need to advance our mission of focusing on artwork, artist, and audience experience.”

Established in 1974, Dia—which means “through” in Greek—has always striven to be a platform through which artists can realize new ambitious projects. Architecture Research Office (ARO), the New York City–based firm led by Stephen Cassell, Kim Yao, and Adam Yarinsky, will help the organization continue to fulfill its mission. ARO will be charged with overseeing the unification of Dia’s three contiguous buildings in Chelsea. Once the renovation is complete, the venue will boast 20,000 square feet of exhibition space, areas for public programs and lectures, and the return of Dia’s bookstore. Design renderings of the building will be released in the coming months.

Dia will also reclaim its 2,500-square-foot gallery space at 77 Wooster Street in SoHo. The building was one of the organization’s first galleries in New York City, but it has been occupied by retailers, who have rented the space from the foundation, for some time. Dia will also revamp its adjacent sites, which house De Maria’s New York Earth Room, 1977, and The Broken Kilometer, 1979, by upgrading their infrastructure and HVAC systems.

Furthermore, 11,000 square feet of new exhibition space will be added to Dia:Beacon. Its lighting and HVAC systems will also be improved, and the exterior of the building will get a face-lift.

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