Andrew Russeth reports in Artnews that a new gallery opening in the Glendale area of Los Angeles on September 10 will be a joint effort between five galleries from Latin America. Located at 918 Ruberta Avenue, the gallery, called Ruberta, will be shared by the Mexico City–based spaces Galeria Agustina Ferreyra, Lodos, and BWSMX along with Guatemala City’s Proyectos Ultravioleta and Bogotá’s Carne. The five galleries are sharing the costs of the collective enterprise and will take turns staging two-month shows at the space over the course of a year.
The first show opens on September 10, with the group exhibition “El eje del mal” (The Axis of Evil), a collaboration between the five galleries that will run through October 22. Solo presentations will commence afterward.
Another LA gallery, the Pit, was building out a new area next to its current space, and the owners asked Brett W. Schultz, of BWSMX and cofounder of the Material Art Fair in Mexico City, if he would be interested in renting it. The co-op model of the new gallery is reminiscent of other recent initiatives in which galleries are banding together to arrange shows and represent their artists at fairs, such as the recent edition of Condo New York (with promises of more to come) and Germany’s Okey Dokey.
Agustina Ferreyra noted that the upcoming slew of shows associated with “Pacific Standard Time: LA/LA,” which is previewed in the September issue of Artforum, made it seem like an auspicious moment to launch such a venture: “Most of us will have artists participating in projects there, and it’s a good city to have a foot in right now.” She also noted in regards to the unique nature of this exhibition model that it’s about “finding new ways to survive and thrive as a young gallery today.” She continued: “It’s pretty much a generalized sentiment of our generation: everything is changing, and many of us are not even interested in the traditional gallery model, so we need to come up with new ideas and partnerships to make things happen and find our own path.” All the dealers have committed to running Ruberta together for at least one year.
For Artforum’s continuing coverage of “PST: LA/LA,” see Andy Campbell’s Critics’ Pick of “HOME—So Different, So Appealing,” at the Los Angeles County Museum of Art, along with further features to come in Scene & Herd and 500 Words.