FOLDING PLUG WINS BRIT INSURANCE DESIGN AWARD
A graduate who became fed up with carrying round the world’s thinnest laptop with what felt like the world’s biggest plug, on Wednesday, won the Brit Insurance Design of the Year award with his simple solution, according to The Guardian.
Min-Kyu Choi has invented the folding plug, which could replace the clunky three-pin British plug that has changed little since its inception in 1946.
His design beat off impressive competition from across the world—an eclectic mix that included fashion, newspapers, aircraft, and flatpack furniture—to win the award. He won a trophy and the title but, of course, it could now be much more. “It works, it looks good, and I’m sure it will make him a wealthy man if it is marketed right,” said Deyan Sudjic, director of the Design Museum, which organizes the awards.
“He’s showing that design can be about doing everyday simple things really well and in this case transform something that is universal and brutally ugly.”
