FOUNDER OF ART SALZBURG TAKES OVER VIENNA FAIR

Wolfgang Pelz, who also manages Art Austria and Art Salzburg, will be taking over Vienna Fair from Reed Exhibitions, reports Hili Perlson at Artnet.

The new version of the fair will take place from October 8 through October 11 at its previous location, the Messe Wien convention center. The fair’s former senior management left Reed Exhibitions due to their habit of changing the Vienna Fair’s dates each year.

While the next iteration of Vienna Fair comes close to the opening date of Frieze London, which opens to the public on October 14, talking to Der Standard, Pelz stated he was not worried about Frieze’s proximity, as his fair targets different dealers and collectors.