Starting in July 2017, the Frick Collection in New York will extend its pay-what-you-wish admission to every Wednesday afternoon from 2 to 6 PM. The new weekday offering will replace the Frick’s current pay-what-you-wish admission hours on Sundays from 11 AM to 1 PM, and extend the special ticketing period from two to four hours.
The Wednesday pay-what-you-wish program follows the October 2016 launch of First Fridays, a series of events that offers free museum admission and gallery programs from 6 to 9 PM on the first Friday evening of every month (except September and January).
“We’ve been thrilled by the response from those who have chosen to start their weekends at the Frick during our free First Friday events, including those New Yorkers who have never before visited,” director Ian Wardropper said. “By shifting our pay-what-you-wish period to Wednesdays, we hope to accommodate those audiences who aren’t able to take advantage of these free Friday programs.”