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Hammer Museum to Offer Free Admission

The Hammer Museum has announced that it will eliminate its admission fee, offering free entry to the public starting in 2014. The new policy was made possible by two gifts from museum benefactors Erika J. Glazer and Brenda R. Potter. Glazer has been one of the museum’s board of directors since 2009, and Potter is the fine art commissioner for the city of Beverly Hills. “We have been working towards free admission for years,” said Annie Philbin, the Hammer’s director. “Our public programs have always been free and now with Brenda and Erika’s support we are finally able to provide open access to all of the Hammer’s offerings.”