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London’s Zabludowicz Collection Opens City’s First Space Dedicated to Virtual Reality

The Zabludowicz Collection in London has opened a free and permanent virtual-reality gallery—the first space of its kind in the city, reports Aimee Dawson of the Art Newspaper. Its inaugural program, “360,” will focus on film, video, and VR. On January 18, 2018, a room dedicated to artists exploring the medium will open with a work by Rachel Rossin called I Came and Went as a Ghost Hand, 2015, a work which was discussed by the artist in a video for as part of the November issue’s focus on VR. 

“VR technology offers a new means of creating and subverting our interaction with an environment, allowing images to become sculptural and encouraging a different kind of attention,” said Maitreyi Maheshwari, the Zabludowicz Collection’s program director. “‘360’ will allow visitors to view some of these early and pioneering works produced by artists.” The collection’s first presentation of a virtual-reality artwork was a commission by artist Jon Rafman in September 2015 for his solo exhibition at its London gallery (started by collectors Anita and Poju Zabludowicz, the gallery also has locations in New York and Finland).