MARC SANDS APPOINTED DIRECTOR OF AUDIENCES AND MEDIA AT THE TATE

The Guardian’s Mark Sweney reports that Marc Sands, the former marketing director of The Guardian and The Observer, has taken a similar role at the Tate. Sands, who left the papers’ publisher, Guardian News & Media, last October after nine years with the company, will take the position of director of audiences and media. He begins on May 17. Sands will be responsible for developing Tate Media, the organization’s drive to develop the brand across online, broadcast, and social media, to “strengthen Tate’s relationships with audiences and build social networks for the organization.” Sands will also be responsible for leading the teams behind the magazine Tate Etc and the online video magazine TateShots. The role will also encompass press, public relations, marketing, membership and ticket sales.