On the heels of the announcement that both Art Hamptons and Art Southampton have suspended their 2017 editions, Zoë Lescaze of Artnews reports that Upstairs Art Fair will premiere on Long Island’s East End in July.

Established by Harper Levine, the rare-book dealer with spaces in East Hampton and New York City, and Bill Powers, the founder of Half Gallery, the inaugural edition of Upstairs Art Fair will take place in Amagansett from July 14 to July 16. Powers said, “I didn’t feel like Art Hamptons or the other fairs that people expect out there are something I could relate to or that our audience would be interested in.”

Powers is billing the three-day event as a fair with “serious art” and a “casual atmosphere.” The organizers will stage Upstairs Art Fair on the second floor of an old barn that once served as an art school. The unconventional building was chosen in order to lend some character to the fair. “I think people get kind of tired of going to the same venues all the time, so the trick is how to bring a level of novelty and stability to an art crowd,” Powers said. “I feel like doing it in a place people have never seen before but with galleries that people recognize gives collectors a sense of what to expect.”

Powers and Levine only began inviting exhibitors to participate in the fair about a month ago. Among the galleries presenting work are Rachel Uffner Gallery, James Fuentes, New Release, Halsey McKay, and Rental Gallery.