The Museum of Sex in New York announced today that Serge Becker has been named the institution’s new creative and artistic director. Becker will spearhead a four-year plan that will broaden the curatorial scope of the museum as well as expand its architectural footprint.
“I’m excited to join Dan Gluck and his talented team,” Becker said. “My wish is to expand the curatorial scope of the museum to include more art, film, music, and technology, while also building a robust educational and community building program. This process will take a while as we’re also undergoing an ambitious renovation of the whole building. So we’re going to be patient and take it one step at a time and enjoy the journey.”
Born in Paris and raised in Zurich, Becker arrived in New York in 1982 after graduating from art school with a degree in graphic design. One of his first jobs in the city was as art director at the environmental art club Area, which produced several immersive plays each year. He eventually partnered with Area’s founder Eric Goode to open a string of restaurants in downtown Manhattan and direct music videos for artists ranging from Nine Inch Nails to Johnny Cash. In 1998, Becker opened the live music and performance venue Joe’s Pub with George Z. Wolfe and the Public Theater as well as the multidisciplinary design office Can Resources with architect Derek Sanders. Becker launched List magazine in 2000, and went on the build a ten-thousand-square-feet multimedia performance space, Volume, in Williamsburg. He also became a consulting partner with Simon Hammerstein’s The Box in 2007.
Becker currently serves in advisory positions to the New Museum’s Idea City conference, Friends of Brooklyn Academy of Music, the Public Theater, and the Central Park Summer Stage, among others, and is a creative image and marketing consultant to brands such as Adidas, Nike, and Absolut Vodka.
Founded by Daniel Gluck on New York City’s Fifth Avenue on October 5, 2002, the Museum of Sex has put on thirty full-scale exhibitions to date, and has a collection comprising twenty thousand sexually related objects. Upcoming exhibitions include a comprehensive retrospective of Japanese photographer Nobuyoshi Araki, an immersive musical VR Experience by DJ Diplo and director Ryan Staake, and a group art show investigating the carnal origins of the carnival and the fairground “Super Funland.”