Pamela Rosenkranz to Represent Switzerland at 2015 Venice Biennale

Pamela Rosenkranz will represent Switzerland at the 2015 Venice Biennale. The Swiss-born artist translates complex issues—from globalization and environmentalism to technology and pop culture—into accessible sets of symbols, which are often presented through conceptually driven abstract sculptures, works on paper, videos, and installations. She has called upon color schemes of global corporations, soft drinks, and water bottles in her practice, interfering with their respective aesthetics to comment on macro-level issues. A press release issued today by Swiss Arts Council Pro Helvetia states: “With unexpected references to topics we encounter in the generated images and overabundant information of everyday life, Pamela Rosenkranz creates links that enable us to see things in an unexpectedly connected way while haunting and alienating us at the same time.”