PRINT March 1966


Ruth-Marion Baruch’s Illusion For Sale at the San Francisco Museum of Art

Ruth-Marion Baruch has carried her camera into department stores to study women as they buy cosmetics, jewelry, clothes to make themselves more beautiful. The idea is such a splendid one that it is disappointing that Miss Baruch has not investigated very extensively or in very great depth. And the casual arrangement of her prints destroys any impact that careful editing might give. Many of Miss Baruch’s prints are almost good; few of them are excellent. She has too often selected not quite the right moment, not quite the right place. A charming study of a young girl critically examining herself in the mirror as she tries on a new dress is marred by a background woman looking at the camera, and the woman could so easily have been obscured if the photographer had taken only one step to the left. A woman sits on a banquette with her dog waiting for a salesgirl, but the dog is only a black,

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