Systems Esthetics (Sept. 1968) is not worse than other articles like it, but it is typical and pernicious.

The word-use and imagery are congested and lack logical integration. In the land of Systems Esthetics, needs revolve around concerns, priorities revolve around problems, transition expresses state, a viewpoint is focused, a set arises, judgment demands, evolution embraces, grasp is ever-expanding, there are parallel illusions, a striking parallel exists between a new car and a syndrome, vast crises are precipitated by product design, a sense of radical evolution looms beneath the surface of a dichotomy, and a long-held idea is situated between media and vandalism. All this and more can be had on the first page.

The miserable writing gives away the thoughtlessness of the piece. Specifying every fault would be interminable. What’s wrong is expressed by the notion that pervades every

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