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PRINT October 1974

Talking With William Rubin: “The Museum Concept Is Not Infinitely Expandable”

ON APRIL 9, 1974, AND subsequently, two editors—Lawrence Alloway and John Coplans—interviewed William Rubin, Director of Painting and Sculpture at The Museum of Modern Art. Questions posed by the editors are in italics, and the answers are in roman type. Mr. Rubin wishes it pointed out that his opinions do not necessarily constitute official policies of the Museum. As an agreed condition of the interview, this abbreviated version has been approved by Mr. Rubin. A second interview with Mr. Rubin on the Museum’s collection will be published in a subsequent issue.

The Modern’s was a pioneer program originally, and now, of course, museums all over the country have programs based on a somewhat similar style.

MoMA did, indeed, establish the museological standards in the modern field with its exhibitions—their installations and catalogues—its registration techniques, library and, of course, on the

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