PRINT January 1975

Photography: The Coming to Age of Color

CAN ANYONE REMEMBER THE first time he or she walked into a movie theater and did not expect to see a black-and-white film? That event might date from as early as the Cinerama ’50s, or it could have occurred as recently as the last decade, depending on one’s frequency of attendance in those dark palaces. But, as a happening, it most likely passed unnoticed. Multigray films, like radio and monophonic recording, were outgrown very gradually when the economic and technical investments necessary to supplant them found their market over a period of time. More important than that—psychologically—the satisfaction of a craving, for the world reproduced cinematically in color, had become such a normal state of affairs, so uneventfully standard, that one no longer remembers very well having grown accustomed to it.

Let a commercial feature producer feel nostalgic or operate on a shoestring, and shoot

to keep reading

Artforum print subscribers have full access to this article. If you are a subscriber, sign in below.

Not registered for Register here.

SUBSCRIBE NOW for only $50 a year—65% off the newsstand price—and receive the print magazine plus full online access to this issue and our archive.*

Order the PRINT EDITION of the January 1975 issue for $17 or the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.