PRINT April 1986


Surrealism with everything on it.

SOMETIMES YOU LEAVE THE country for a few days and everything changes. I was away for one week and when I came back Burger King had not only found Herb, but it had destroyed him. The man Burger King had been looking for, touted as the only person in America who had never eaten a Whopper, had been converted. Herb was now traveling around America eating the top of the Burger King line.

When I left the country you could get a Whopper for half price if you went into Burger King and said, “I’m not Herb,” or, if your name actually was Herb, “I’m not the Herb you’re looking for.” At this writing, when you walk into a Burger King you’re supposed to look for Herb, because if you’re the first person to spot Herb in any Burger King restaurant he visits, you win $5,000 and a chance at winning a million.

As much as I hated the Herb ads, I guess I must have identified somewhat with Herb, or at least I

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