PRINT September 1986


Umberto Eco

Umberto Eco, Travels in Hyperreality trans. William Weaver (San Diego, New York, and London: Harcourt Brace Jovanovich, 1986), 307 pages.

CONCERNED WITH REINCARNATIONS, SECOND GUESSES, unreasonable facsimiles, aftereffects, and mimicries, Umberto Eco is appropriately named. This professional distinguisher of signs from their signifieds readily admits that he practices semiotics, but the practice shouldn’t frighten anyone and he would still do it “if it were called something else” In this collection of essays he originally wrote for an Italian newspaper and magazine public, Eco gets involved with the “something elses” of this world, particularly the American ones. As a tourist in our land, he everywhere picks up on a passion for the “absolute fake,” and for “authentic duplicates” that reach the point of “reconstructive neurosis” Viewing such extravagance, one doesn’t know whether to laugh

to keep reading

Artforum print subscribers have full access to this article. If you are a subscriber, sign in below.

Not registered for Register here.

SUBSCRIBE NOW for only $50 a year—65% off the newsstand price—and receive the print magazine plus full online access to this issue and our archive.*

Order the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.