flogging firewater through intoxicating images. And the critic makes himself available.

THERE'S AN OLD STORY, which may be apocryphal, that the Guinness Company of Dublin once retained Brendan Behan, then Ireland’s most eminent living poet, to write a slogan for their famous stout. According to the story Behan accepted the assignment for a nominal fee and asked that the company send over a few cases of the product for him to sample and come back and see him in a few days. In a few days the Guinness representatives returned. Behan did not answer their knock, but the door was open and they let themselves in. The floor of the flat was covered with empty stout bottles and with Behan himself. And on the wall, legend has it, was scrawled: “Guinness . . . it gets you drunk.”

Guinness’ famous slogan is “Guinness is good for you.” That’s a nice, direct slogan and many doctors and other users will attest to its veracity. And Behan’s slogan, also true, while never officially adopted by

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