PRINT March 1987



A LITTLE BOY ASKS, “Did we win the war, daddy?” A man says, “We must answer the question ‘What is Vietnam?’ for ourselves and for the next generation.” It seems that one way to answer that question is to “call toll free and start putting the Vietnam war in perspective” with the Time-Life Books series that he’s selling: “The Vietnam Experience.”

We never see who’s doing the talking in this TV ad, but you don’t have to see his face to know that it’s Martin Sheen, the star of Apocalypse Now. His voice has distinctive features. He sounds tough and experienced. He sounds like he knows the answer to the question “What is Vietnam?” Time-Life made a clever choice in hiring Sheen to sell their book. Would you buy a history of the Vietnam war from Marlon Brando? Time-Life couldn’t have afforded him anyway. One of the volumes in the set is Combat Photographer; would you buy a history of the Vietnam

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