PRINT March 1987



A CUTE LITTLE GIRL SITS amid a fuzzy heavenly wonderland, lazily daydreaming and musing, “If I had my way, I’d spend all my day with Ronald and his friends.” No, this is not a wish for a vacation in the White House, but rather a burning yearning to kill some time at McDonald’s, to trade this woozily gorgeous locale for a seat in some orange plastic meat-palace. Such is the stuff of one of the many scrumptiously spurious commercials that dot the terrain of Saturday-morning TV, making it a veritable meringue of aerated kid-vid, a zappy pitchfest for cereal, bubble gum, robots, cereal, dolls, candy, cereal, and cereal.

The programs between these sticky spots, usually elementary animations that make old Disney stuff look like Leonardo in a slump, tell simple moralistic tales, which are signed, sealed, and delivered in tight ideological envelopes. The Care Bears Family is a veritable position

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