TABLE OF CONTENTS

PRINT Summer 1987

LIKE ART

H-h-h-heads and tails.

JUST REMEMBER, DOG IS GOD spelled backward.

There’s a real party animal. His name is Spuds MacKenzie. He is a dog for whom the girls go. He’s not a beautiful or handsome dog by most standards. He is of that short and composed breed from Britain that looks like a carnivorous sheep. Spuds MacKenzie is Budweiser Lite beer’s cool new role model, their answer to Pepsi’s Don Johnson and Miller’s Rodney Dangerfield. Spuds might be a dog, but he doesn’t even look at dogs anymore. He is the ultimate in upward mobility. He travels by chauffeur-driven convertible, he wears Ray Bans, he orders Bud, and he dates foxy humans. Spuds is Bud.

Max Headroom, television’s newest and most televisual star, is a half-computer-generated, half-human character. He has his own talk show on cable TV, he has his own weekly hourlong adventure series on network television and around the world, and he’s the new spokesperson

Sign-in to keep reading

Artforum print subscribers have full access to this article. If you are a subscriber, sign in below.

Not registered for artforum.com? Register here.

SUBSCRIBE NOW at the discounted holiday rate of $45 a year—70% off the newsstand price—and receive the print magazine plus full online access to this issue and our archive.*

Order the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.