TABLE OF CONTENTS

PRINT January 1988

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Advertising

DARYL HANNAH WAS on TV the other night, on Entertainment Tonight, and she was angry. She was angry that the Coca-Cola Company, which owns Columbia Pictures, ganged up its advertising, selling the picture she made for the studio, with Steve Martin, and the soft drink all in the same spot. Daryl doesn't do ads, even in Japan, where Sly Stallone (sausages), Sting (beer), Mickey Rourke (whiskey), Joseph Beuys (whiskey), Woody Allen (a department store), and many other big stars have appeared regularly in TV commercials that are not shown outside Asia. She thinks it would affect her integrity as an actor, as an artist. Some actors and artists may refuse to do TV ads for less lofty reasons: they may think that ad exposure could dilute their exposure quotient and have a deleterious effect on their pay scale.

I don't see anything wrong with commercials. Specific commercials are bad, sure, maybe

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