PRINT May 1988



WHEN I THINK ABOUT the possibility today of what used to be called an art movement I think about what Andy Warhol called “Business Art.” You could take his remarks on the subject as flattery of the collecting class or as a send-up of the art world, but I think there’s a lot more to it. I think Andy saw that art was losing large areas of its former purview. Even though art had more value on paper than ever before, it had less clout. It was less about vision and cultural leadership and more about perceived worth. As much as Andy Warhol was a creature of the art world (and of fine-art auctions), he never rejected the commercial-art world he came from. He had a big, heroically inclusive concept of art, and in a lot of ways he was the only Pop artist who lived up to Pop’s platform.

You could say that Business Art had to happen. (Presuming the world were to continue.) But the actual appearance

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