PRINT Summer 1988



ONE OF PALESTINE'S BIG PROBLEMS is that it really doesn’t have any tourist organization to speak of. Though it occupies the same territory, Palestine is not Israel, not by a long shot. Israel has a hell of a tourist organization and that makes all the difference in the world.

Last year Israel pitched the slogan “Come stay with friends.” This year Israel is celebrating its 40th year of existence with the campaign “Israel this year.” The word “this” is underlined rather urgently. In one of the spots a rabbi explains that in the Bible the number 40 symbolizes trial. He hopes that the trials are over. Meanwhile we meet Israelis who emigrated from the United States; the implications are that Israel is the vacation spot where you might just put down roots. Palestine just can’t compete with the Israeli tourist business. It doesn’t have a national travel agency. It’s short on guest rooms. It doesn’t

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