PRINT Summer 1988



CRANK UP THE OLD democracy machine, it’s election time again. Oil its rusty spokes, resuscitate its finicky engine, and push it into the center ring, into the circus of symbolic antiquities that serve as a front for the motors of power running the show. And what a show it is! Everything is designed and constructed around a calculated frenzy of posing, polling, and Q&A. It was the notion of the vote that laid the groundwork for the development of the mass media, and accordingly they reach their crescendo of fictive consensus through the elaborate entertainments of electoral politics. Opinion is not produced but reproduced, and candidates don’t have visions, they are visions—told and shown via our favorite light source, the aptly named tele-vision.

Beaming out lures of phantom meaning, TV reproduces and decorates a singular model whose methodology is the hologram of immediacy. You are there.

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