TABLE OF CONTENTS

The Public Eye

Seeing and Nothingness

Style is a unity of principle animating all the works of an epoch, the result of a state of mind which has its own special character.

—Le Corbusier, Towards a New Architecture, 1927

There are no realities anymore, there is only apparatus. . . . Neither are there goods any more, . . . but only advertisement. . . . We call all this Americanism.

—Egon Friedell, A Cultural History of the Modern Age: The Crisis of the European Soul from the Black Death to the World War, 1931

THE NEW EVEREADY ENERGIZER–BATTERY mascot, a pink mechanical rabbit—in cool shades and bright blue flip-flops—pounds loudly on his big bass drum. Suddenly, he goes berserk and struts off the sound stage where an Eveready television commercial is in the midst of being filmed (fade to black). Energizer batteries—the ad conveys—will energize anything you power with them. Moments later, as we watch what appears to be another

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