TABLE OF CONTENTS

PRINT February 1990

MEDIA KITS

Sesame Street

IMAGINE E. T. BACK at the house on the hill again. He’s left the refrigerator door open, again, and the motor hums. Then, there he stands, in front of the television set, slowly turning the dial, looking for something or someone he remembers from his last visit. He stops, wide-eyed, then blinks hullo at the furry blue monster that he had in mind. The creature in the box responds with a rousing soliloquy about the number 9, which then flashes repeatedly on the screen.

E. T. has decided to return to earth to learn about America, Baudrillard-style, through Sesame Street. Along with millions about his size (in the two-to-five-year-old range), and their parents, he has turned on his public television station this morning at 8:30 (EST) and settled back to watch this hour-long production of the Children’s Television Workshop (CTW). Unlike Jean Baudrillard, however, who constantly compares and

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