TABLE OF CONTENTS

PRINT Summer 1990

NO PLACE LIKE ROME: THE EARLY YEARS OF ITALIAN CINEMA

Rome, the 5th of July 1912. Confidential.

Mr George Kleine CHICAGO

Dear Sir,

Herewith I beg to inform you that it is my intention to release twice the year a feature film which will require very big expenses and will be as an advertisement for our firm.

Owing to these very exceptional expenses I beg to ask weither you would be able to make better conditions, to buy original negatives, than the present ones, or order positive prints? I am starting next week with one of these feature films, staging the Quo Vadis?. For this purpose I have now here twenty lyons which will stay in our theaters for over 4 weeks. Just to tell you how marvellous will be this film I beg to point out that the negative’s cost will be about 80,000 lire. Its lenght will run between 1500 and 2000 meters.1

THIS LETTER MARKS THE beginning of one of the greatest periods of Italian cinema’s history in the international market.

Sign-in to keep reading

Artforum print subscribers have full access to this article. If you are a subscriber, sign in below.

Not registered for artforum.com? Register here.

SUBSCRIBE NOW for only $50 a year—65% off the newsstand price—and get the print magazine plus full online access to this issue and our archive.*

Order the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.