PRINT Summer 1990



THIS IS IT! Here it is! At long last! Such neat words, piled up in tight little bundles of three, like the steps of a marble plinth ascending to a Doric temple, the tiers of a wedding cake mounting to a plastic bride and groom, the levels of a carpeted display drum at the auto show, slowly revolving beneath pink spotlights. Beat the drums! Blow the horns!

Surely much of the emotion aroused in the West by changes in the political structure of Eastern Europe is due to the thrill of having a really good excuse to roll out those verbal platforms after so many years of neglect. Even if the thrill is vicarious, even if you refrained from joining the cold warriors in their victory whoops, what a release nonetheless from the pain of biting your tongue. Critics have been cold warriors too, waging a battle with cold water against PR culture and our implication in it, trying to douse the flames of

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